More-Self-Less “I Dream Beautiful” Bike Reveal

Last evening, 21 families in need received a special Christmas.

More-Self-Less, Inc.(MSL) hosted their 2011, “I Dream Beautiful” Christmas party at 25 Kitchen & Bar. Accommodations for each of the 21 families including valet parking, a family dinner, family photos, sleeping bags, sleds, toys with the grand finale of the secret bike give-away at the end of the event.

Several area businesses and 200 volunteers collaborated with MSL this year to help facilitate the event. “Due to overwhelming response last year, we decided to start planning early in 2011 allowing for the opportunity to engage more families – the growth is infectious,” says founder Brady Schmitz.

The event started at 6pm with a family dinner, praise and worship band, and a short message on perseverance. Then the families headed to the “South Pole” where each of the families enjoyed their own intimate setting, complete with a Christmas tree.

The donors who “adopted” hosted their adopted families to enjoy a personal connection.

The children were then brought upstairs to the atrium of the building for the final surprise. While thinking they are simply waiting for their vehicles they found Ottawa Avenue illuminated with 50 sparkling new bikes complete with name tag, helmet, and bow.

The power of the holiday season is about giving. Amazing what you receive by doing so.

Visit or call 616-613-MORE to learn more about More-Self-Less, inc.

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