BY :: STELLAFLY
PHOTOGRAPHER TERRY JOHNSTON
Last night the Stellafly team joined Kantorwassink for a celebration of international proportions at one of our favorite watering holes, The Winchester in the Wealthy Street Business District.
Why the celebration? Well, the talented team has a lot to boast about these days. Their work for BISSELL is traveling the globe as part of the prestigious TYPO International Design Awards Tour. Stops include London, Berlin and San Francisco – but, unfortunately, not Grand Rapids.
Kantorwassink, a Grand Rapids-based advertising agency, took home top honors from Creativity International Awards for its work on a corporate brochure for BISSELL. “Bring on BISSELL, Bring on Life” delves into the company’s corporate philosophy and culture in 16 over-sized pages brimming with real life – including the real pets, real kids, real friends and other often really messy parts of living in the real world.
BISSELL earned a frist-time spot on Creativity International‘s design tour alongside such leading consumer brands such as BMW, Gucci, Nike and Sony. This is the fourth year that Kantorwassink has picked up gold and silver awards for its clients from Creativity International, one of the longest running, independent advertising and graphic design competitions.
“We are incredibly thrilled that our first project for BISSELL has landed the company an elite award from the world of international design,” said Wendy Wassink, a principal of Kantorwassink, “this recruiting piece speaks to the advantages of building a career in a collaborative, innovative environment that encourages employees to work hard, play hard and live well.”
“This is the first in a series of pieces that we are working on for BISSELL as part of its larger corporate and simultaneous consumer repositioning of this storied brand. We’ve developed an open, engaging design for the brochure. The brochure matches the feel of this dedicated group of people focused on redefining the concept of clean.”
From references to Zippy the Wonder Cat and MacGyver down to the industrial design specialist and a corporate commitment to philanthropy, “Bring on BISSELL, Bring on Life” strives to re-introduce the company to a new generation of prospective engineers, brand managers, financial analysts and other employees.
“We’ve really worked to distill the BISSELL story and share why the company’s values and fundamental make it a better place to work,” said Dave Kantor, a principal at Kantorwassink. “All the products BISSELL makes are inspired by our lives. It is looking to hire people who want to live life and make a difference in what they do and where they work.”
The brochure was created and produced in West Michigan in collaboration with photographer Mitch Ranger. Additional lifestyle photos were provided by T.J. Hamilton. Central Michigan Paper in Ada supplied the paper for brochure, which was printed by The Printery in Holland.
This is the first time that BISSELL has been honored for its design work in the Creativity International Awards, which are open to both professionals and students. The program was initially established 1070 as a traveling exhibit, in conjunction with Art Direction Magazine. Creativity is judged by a rotating of advertising and design professionals who volunteer their time and knowledge without personal agenda or bias.
Kantorwassink also received a gold award in this year’s competition for design work done for Milk & Honey, a restaurant in Chicago. They follow on the heels of gold awards last year for Amway Corporation and Kent County, among others.
Kantorwassink is a friendly little juggernut of an ad agency that brings big personalities to brands through a combination of brilliant strategy and breakthrough creative. They are known for their unrivaled ability to deliver game-changing, breakthrough work that is truly world-class.
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